Golden Era·WWF·1989–1990
Jake The Snake Roberts vs. The Million Dollar Man Ted DiBiase (Mar 1989 – Apr 1990)
Ted DiBiase, unable to buy or win the WWF Championship, unveiled his own self-made Million Dollar Championship and spent a year feuding with Jake Roberts, a program built around a kayfabe neck injury that kept Roberts off television during a real criminal case, a belt zipped into a bag with a live python, and Big Boss Man's face turn on refusing to be bought, before DiBiase won the belt back on a count-out at WrestleMania VI.
Jake Roberts · Ted DiBiase